• Nike is releasing its first digital sneaker collection on .Swoosh, called Our Force 1.
• The two digital boxes come in different possible designs, costing $19.82 each.
• Holders of the OF1 boxes will be able to open them at a later date and receive exclusive physical products or experiences in the future.
Nike Releasing First Digital Sneaker Collection
Global sportswear brand Nike is set to release its first non-fungible token (NFT) sneaker collection on its recently launched .Swoosh platform, called Our Force 1 (OF1). This virtual sneaker is a play on the brand’s iconic Air Force 1 design.
Early Access for Select Users
Beginning April 18th, Nike will offer early access to the sale by air dropping “posters” to select .Swoosh users. On May 10th, the entire .Swoosh community will be able to purchase these digital goods through its marketplace.
Choice of Box Types & Pricing
Users have a choice between two digital boxes – the “Classic Remix” and the “New Wave” box – with each type corresponding to different possible designs, including one co-created by four Nike fans in January. Each box is priced at $19.82 as a tribute to the year when Air Force 1 was first released.
Future Utility of NFTs
Holders of the OF1 boxes will be able to open them at a later date and receive exclusive physical products or experiences in the future. According to Ron Faris, General Manager of Nike Virtual Studios, they are exploring new ways “to tell stories and create relationships while removing barriers and limitations of physical product” such as 3D files that can enable users “to express themselves in new ways”.
The launch of this virtual sneaker collection marks an exciting milestone for both Nike and NFTs – marking their debut into mainstream fashion culture as well as providing consumers with more control over ownership and personalization options for their footwear purchases!